Lenskart offers the most cutting-edge technologies, making purchasing eyewear as straightforward as possible. With a clear purpose to be a brand that integrates the worlds of eyewear, expression, and lifestyle, Lenskart is leading the way in this sector.
Peyush Bansal and Karan Johar both successfully infused their real-life selves into the recent LensKart TVCs. Keep reading to know more about the ads.
The War of Fair Prices:
The War of Fair Prices is the name of LensKart’s first advertising campaign.
The advertisement aims to highlight LensKart’s inexpensive frames with a unique twist. In contrast to most advertisements, which feature the protagonist being impressed by cheap pricing, this one features Johar, who is a prominent figure, feeling demoralized by the prices at which the products are offered.
The advertisement has Karan Johar pleading with Bansal to raise the cost of LensKart’s options so he can display the eyewear.
Karan says “I can’t be seen wearing glasses under Rs 1 lakh,”.
Luxury Brands Jaisi Quality, Fair Prices Mai:
The opening scene of the 40-second commercial shows Johar leaving a home party and walking onto a balcony as he calls Peyush and informs him that he is at the “pre-party of an after-party.” Bansal responds, “Of course!”
Johar goes on to describe how everyone at the party was impressed with his glasses and enquired as to if he had launched his own premium line.
Bansal chuckles at this and asks Johar for assurance that he must have been telling the truth. Immediately following Bansal’s query, there is an unsettling quiet.
Karan Johar finally asks after a brief pause, “Can I become the co-founder of Lenskart?”, leaving the Lenskart CEO stunned.
Johar then starts offering Bansal cliche suggestions for a new project they could work on together, such as “Lenkaran.com,” “Chashma Mereya,” and even “Bifocal Ho Na Ho.”
Bansal rejects each of these suggestions individually, but Johar persists, and the commercial concludes with the voiceover, “Luxury brands jaisi quality, fair prices mai.”
Karan’s Residence is Filled Out with LensKart Glasses:
In the third ad, we see Karan Johar calling Peyush to inquire about storing his most recent and expensive Lenskart purchase at his residence.
The camera pans out to reveal Karan’s flat filled out with Lenskart glasses.
The team’s distinctive approach is evident throughout the campaign, which was put together by Tanmay Bhatt, Puneet Chadha, Devaiah Bopanna, Deep Joshi, and Vishal Dayama. Tanmay Bhat is credited for conceptualizing the ad, which features his distinctive style of humor.