You vote on Big Brother UK 2026 for free at itv.com/vote, using a verified UK mobile number, and each number gets five votes per voting window. Voting is only possible while a vote is open, and ITV announces those times in the show. Here is how to sign up, and how the vote changes in the final week.
Last updated on October 31, 2026. Details are from ITV’s voting FAQs and voting terms. For who you can vote for, see our Big Brother UK 2026 housemates guide.
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Big Brother UK Voting at a Glance
| Question | Answer |
| Where to vote | itv.com/vote, in a web browser |
| Cost | Free, though data charges may apply |
| Votes | 5 per mobile number, per voting window |
| Who can vote | Viewers in the UK, Isle of Man and Channel Islands |
| What you need | A UK mobile number |
| When | Only while a vote is open, as announced in the show |
| The final | Thursday, November 5, on ITV2 and ITVX |
How to Vote on Big Brother UK, Step by Step
- Go to itv.com/vote in a web browser. ITV suggests using your phone, but a tablet or computer also works.
- Select Big Brother.
- The first time, choose “verify your mobile” and enter your UK mobile number.
- Enter the passcode ITV sends you by free text message.
- Create a four-digit passcode. You will use it to log in for every later vote.
- When a vote is open, it appears on the website automatically. Cast your votes before the window closes.
How the Final Week Vote Works
ITV’s voting terms say the final week works differently from a normal eviction vote. Normally, the nominated housemate with the most votes is evicted. Between October 30 and November 5, the vote opens and freezes several times instead, and after each freeze the housemate or housemates at risk with the fewest votes are eliminated.
The housemate with the most cumulative votes in the final show wins. You still get five votes for each voting window. ITV can change the format, and anything announced in the show takes priority, so listen for the details on air. The final guide has the date and the £100,000 prize, and our double eviction report covers the latest exits.
Why You Might Not Be Able to Vote
| Problem | What to do |
| No vote is showing | The vote is probably closed. Check the times announced in the show. |
| The passcode has not arrived | Check you typed your UK mobile number correctly and have good signal. It can take a few minutes. |
| You forgot your passcode | Use the “Forgotten passcode” link to reset it. |
| You cannot unlock your votes | You may need to watch an advert, so pause any ad blocker. |
| A high demand error appears | Wait a few seconds and try again. |
| You still need help | Email ITV at itvihelp@itv.com. |
Big Brother UK Voting FAQ
How do you vote on Big Brother UK?
Go to itv.com/vote in a web browser, select Big Brother, and log in with your verified UK mobile number.
Is voting on Big Brother UK free?
Yes. Voting on the website is free, though data charges may apply.
How many votes do you get on Big Brother UK?
Five per mobile number, for each voting window. Unused votes are lost when the window closes.
Can you vote on Big Brother UK from outside the UK?
The vote is for viewers in the UK, Isle of Man and Channel Islands, and ITV can discount votes it suspects came from elsewhere.
When does the Big Brother vote open?
ITV announces the times in the show. You can only vote while a window is open.
Is the Big Brother final week vote to evict or to win?
In the final week, the housemates at risk with the fewest votes are eliminated after each freeze, so your votes support a housemate. The one with the most cumulative votes in the final show wins.
What happens if there is a tie in the Big Brother final?
If the two final housemates tie, both are joint winners.
